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Google, Bing & Meta campaigns managed end-to-end for fast leads.
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Get results in days, not monthsResults in days, not monthsPaid search here is a small-radius, high-intent job. Highland Village counts 15,883 residents in 5.532 square miles, a median household income of $162,879 and only 6.8% of households renting, so almost every caller owns the home or the practice they are calling about. A campaign that stays inside those few miles and shows credentials, a clear service area and a phone number gives that buyer what they came to check.
Our monthly plans cover Google Ads management for Highland Village businesses: tracked calls and forms, a landing page for each ad group, a named account manager and a report every month. Setup carries no fee and no contract binds you. Bing Ads and Meta Ads (Facebook and Instagram) can be added once the search campaigns are steady, and the sections below describe how the account would sit around FM 407 and the lake.
Market snapshot
City Ad Competition Index
57.7/ 100
Rank 80 out of 203 in Texas
Figures: ACS 2018-2022, Census population estimates, County Business Patterns 2022. A bar places Highland Village among the 203 Texas cities in this set and nowhere else. How it is scored: methodology. As of October 2026.
Buyers and advertisers
Finance and insurance is the largest resident industry with 1,086 workers (13.1%), followed by professional, scientific and technical services at 1,056 (12.8%), retail trade at 800 (9.7%), education at 690 (8.3%), health care and social assistance at 621 (7.5%) and other services at 594 (7.2%). Those buyers are well informed, so ads aimed at them should give a concrete reason to call rather than a slogan.
Retail concentrates on one road. The Shops at Highland Village produced $928,000 in sales tax in fiscal 2022-23, roughly 17% of the city's total according to the city manager, and counted 3.1 million visitors in the year to December 15, 2023. The older Highland Village Town Center on FM 407 is under redevelopment talks, and the District of Highland Village adds apartments and shops. Businesses inside these centers advertise to visitors, while neighborhood trades advertise to homes.
Denton County shows where rivals are many. Dentists number 461 (1.65 times the typical county) and real estate agents 467 (1.86 times), so those ads face a busy field. Electrical contractors total 150 (0.66 times typical), plumbing, heating and air-conditioning firms 213 (0.66 times) and accounting firms 96 (0.79 times). In thinner trades a small, well-aimed account can hold its own, while crowded ones reward sharper rings and stronger landing pages.
Local workforce
Sector mix says something about budgets and daily routines. The six biggest sectors for employed Highland Village residents are listed below.
| Sector | Share of employed residents |
|---|---|
| Finance and insurance | 13.1% |
| Professional, scientific and technical services | 12.8% |
| Retail trade | 9.7% |
| Education | 8.3% |
| Health care and social assistance | 7.5% |
| Other services (repair, personal care, nonprofits) | 7.2% |
Source: ACS 5-year estimates (2018-2022), employed civilians 16 and over. It follows residents wherever they work, including outside the city.
Rival bidders
Business counts come from the Census by county, so every row is a Denton County total that includes Highland Village. Density is shown against the median U.S. county: 1.0x is typical, 2.0x is twice as dense.
Source: Census Bureau County Business Patterns for 2017 and 2022. Employer locations are counted across the whole county; density = locations per 10,000 residents compared with the median U.S. county. These are businesses, not confirmed advertisers.
Targeting map
Highland Village is landlocked, so a single radius around FM 407 covers much of the city. The places below decide how each ad group is trimmed and which ones deserve their own.
| Place | Targeting notes |
|---|---|
| The Shops at Highland Village | Tenants can run short, hours-based call campaigns with location assets, since visitors decide on the way in and want a distance and a button. |
| Highland Village Town Center | Older-center tenants benefit from ads that state the entrance and the open hours, because redevelopment talk can make the address feel uncertain. |
| District of Highland Village | Apartments over shops call for ad text that names the entrance, as first-time callers often cannot tell where to park. |
| FM 407 | Justin Road is the natural center of a city-wide ring, with a smaller ring around its crossing with Highland Village Road for walk-in businesses. |
| Highland Village Road | The route to the lake suits boat-service and outdoor ads that start narrow and widen only if calls justify it. |
| Copperas Branch Park | A fee-based boat ramp with four lanes brings outside boaters who need fuel and repair, an audience for a shoreline radius. |
| Sunset Point Park | Paddlers using the Edgewater access search on phones for rentals and food, which suits ads with a click-to-call button. |
| Highland Village/Lewisville Lake station | Commuters at the A-train stop respond to ads for errands near the platform, scheduled for the morning and evening trips. |
| Unity Park | A neighborhood ring around Briarhill Boulevard gives home-service ads a familiar landmark and keeps spend inside the streets you serve. |
Each place name is informal, taken from municipal, county or regional publications.
Customer behavior
This audience reads. With 57.6% of adults holding a bachelor's degree, against 31.3% for the typical city in this set, and a median home value of $459,400, people check a landing page for proof before they call: licenses, named services, photos of finished work and a clear service area. An ad that promises everything without showing any of that loses to one that shows two or three specifics.
The weekday is unusually home-based. About 25.7% of workers are at home, nearly triple the 9.5% typical, and only 13.2% commute 45 minutes or more. Calls and form submissions therefore come in the middle of the day as well as in the evening, and a provider that can answer between meetings gains an edge. Ad schedules and call extensions should reflect when someone is truly able to pick up.
The household profile is stable. The median age is 42.9, 14.5% of residents are 65 or older and 25.4% are under 18, and poverty is 1.8%. Spanish is spoken at home by 5.1% of residents against 17.9% typical, so English-language ads suffice here. Families, retirees and professionals each search for different services, which argues for separate ad groups instead of a single broad campaign.
Location precision matters because the city is small. A ring that bleeds into Flower Mound or Lewisville can pay for attention from outside your service area, and one that is too tight can miss neighbors around Unity Park and Briarhill Boulevard. Google Ads in Highland Village therefore starts with a modest radius, checked against the location report, and widens only when the calls come from places you can serve.
Campaign plan
Start narrow, widen on evidence
We begin with a radius around FM 407 and the neighborhoods you serve, exclude areas you do not, and review the location report each month. If calls arrive from Flower Mound or Lewisville and you can serve them, the next ring includes them.
Home-office hours, tracked
With 25.7% of workers at home, calls come in during the workday. We set call extensions and tracked numbers for those windows, use forms and messages for hours when no one can answer, and report missed calls so staffing gaps are easy to see.
Proof above the fold
Each ad group points to a page that opens with the license, the service and the area served, followed by finished-work photos and a phone number. For practices and professional firms near FM 407, the landing page also lists what to prepare before the first call, which cuts down on calls that go nowhere.
The Shops and Town Center
Tenants at The Shops at Highland Village and the Town Center on FM 407 can use location assets and short headlines that give the suite and the hours. We test a small number of ad variations rather than many, so results are easy to read.
Copperas Branch and Sunset Point
For boat service, rentals and outdoor gear, we start with a narrow radius around Copperas Branch Park and Sunset Point Park. The call report then shows which days and hours matter, and we shift the schedule to match instead of guessing.
Meta Ads and Bing Ads
Once search is steady, Meta Ads (Facebook and Instagram) can introduce a landscaper, a dentist or a remodeler to households near Unity Park before a need arises, and Bing Ads (Microsoft Advertising) can reuse the same landing pages as an extra source of search traffic.
Pay-per-click advertising for Highland Village companies works best when it begins small, with one ring around FM 407. These are the six pieces that suit a landlocked city of owners.
Peers by profile
The five closest cities on size, income, age, tenure, density, home language, part-time housing and senior share. Each name opens that city's guide.
| City | Ad index | Population | Typical home value | Remote share | Long commutes |
|---|---|---|---|---|---|
| Highland Village, TX (this city) | 57.7 | 15,883 | $459,400 | 25.7% | 13.2% |
| Trophy Club, TX | 60.9 | 13,251 | $581,600 | 21.6% | 13.1% |
| Sachse, TX | 80.3 | 27,829 | $328,500 | 21.3% | 22.3% |
| Keller, TX | 69.3 | 45,320 | $484,200 | 22.2% | 17% |
| Murphy, TX | 85.9 | 20,880 | $458,400 | 28% | 25.1% |
| Colleyville, TX | 67 | 25,876 | $674,300 | 23.6% | 12.1% |
Matching uses the eight traits above; these columns show the ones that bear most on ad targeting. Census ACS 2018-2022.
Before the first dollar
Enter what a customer is worth, your margin and your close rate. It shows the break-even lead price and the customers needed each month to cover management. Nothing you enter leaves this page.
Fees
One monthly fee, set by platform count; you can walk away at any time. Ad spend never passes through us: the platforms bill you for it. Above $10K a month in ad spend? Let us talk first.
Asked in Highland Village
The fee is a flat monthly amount: one platform runs $895, two cost $1,595 and all three come to $2,295. No contract is involved. The platforms bill your click budget separately, and we size it from what a customer is worth to you. The cards above explain each plan, and the pricing page adds the details.
Some campaigns produce calls the day they go live, especially for urgent services, while others need two to four weeks to gather data and trim wasted terms. Nothing is promised. A small ring around FM 407 usually shows early whether the offer and the landing page are working.
We start from your economics: what a customer is worth, how often a lead becomes one and how many new customers you can serve each month. Because the city is small, a modest budget inside a tight ring around The Shops at Highland Village or FM 407 is often the right first step, widened as the reports support it.
They do different jobs. Google Ads reaches a person near The Shops at Highland Village who is searching for a dentist now, while Meta Ads (Facebook and Instagram) introduces a practice to neighbors before a need exists. Many accounts start with search and add Meta once calls are steady, since the owners here usually research before booking.
If you can serve them, with separate location groups. Neighbors along FM 407 cross into Flower Mound (5 miles), Lewisville (6) and Corinth (4) all the time. Separate groups show which city sends calls and let each carry its own message and landing page.
Yes. Ads can target the areas you serve without displaying a street address, and the landing page can describe the neighborhoods and streets you reach instead. A call button and tracked number then carry the contact, which suits a home-based firm near Unity Park.
They can, by reaching people who are deciding where to go before they arrive. Short ads with the suite, hours and a click-to-call button work well for that, and a tight radius around FM 407 keeps spend near the center. The monthly report shows how many calls and direction requests followed.
Probably not at first. Only 5.1% of residents speak Spanish at home, well below the 17.9% typical, so English ads reach nearly everyone in the city. If your own customer list shows demand, we can test a Spanish ad group later and compare the calls.
Use ads to meet people who have not yet been referred, and use the landing page to show reviews and named projects. Owners trust neighbors, so a clear referral line and a short testimonial near the phone number help convert the clicks that do arrive from FM 407 and beyond.
OpenAI is testing labeled sponsored placements for users on its free and lower-priced plans, sold through a self-serve ad manager. Targeting is by country or topic, not by keyword, and measurement is young, and that argues for a small experiment, not a core budget. Google Ads stays the usual first move; ask us if a test is on your mind.
Near Highland Village
Closest cities first, measured between centers:
For a county-wide plan, read the Denton County Google Ads page.
Contact
Describe what you offer and which neighborhoods you serve, from FM 407 to Unity Park. A short written plan follows, priced by the month and free of any setup charge. Call 610-825-4363 or email hello@getphound.com.