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Get results in days, not monthsResults in days, not monthsMove-in day at Tarleton State University: a parent stands in a parking lot with a mini-fridge on a cart, typing for a place to eat, a storage unit and an oil change while the engine idles. Across the county, a dairy buyer is searching for a part, and a family is looking for a plumber who can come tonight. The city's median age is 25.5 and 54.1% of households rent, so the audience turns over each semester and the best ad this week may be the wrong ad next month.
GetPhound plans and manages Google Ads for Stephenville businesses, from the courthouse square to the Southwest Regional Dairy Center, adds Bing Ads and Meta Ads (Facebook and Instagram) where they fit, sets up call and form tracking and assigns a dedicated account manager who writes a monthly report. The agreement runs from month to month, and it costs nothing to open the account.
The audience in numbers
City Ad Competition Index
46.7/ 100
Rank 117 out of 203 in Texas
Figures: ACS 2018-2022, Census population estimates, County Business Patterns 2022. A bar places Stephenville among the 203 Texas cities in this set and nowhere else. How it is scored: methodology. As of October 2026.
Location settings
With 21,020 residents and a university sharing 11.874 square miles, named places give campaigns shape that a single circle cannot.
| Place | Targeting notes |
|---|---|
| Tarleton State University | A campus-sized location group, tracked apart from the rest of town, shows how many calls the student market produces during each term. |
| Memorial Stadium | Home games of the Tarleton Texans justify scheduled bid increases for food, parking and rooms within a short drive of the field. |
| Erath County Courthouse | A tight radius around the downtown square suits cafes, boutiques and offices that want walk-in traffic during their open hours. |
| Moo-la | Moo-la, the fiberglass cow on the square, is a photo stop, so a small radius there reaches visitors who look for lunch and sweets next. |
| Stephenville Historical House Museum | At 525 East Washington Street, the Stephenville Historical House Museum is a quiet stop where weekend ads for nearby cafes and gift shops can run in a short radius. |
| Texas Health Harris Methodist Hospital Stephenville | Short-radius ads with directions near 411 North Belknap Street serve pharmacies, clinics and caregivers; wording must never imply an affiliation. |
| North Bosque River | Neighborhood landing pages for homes along the river help trades such as plumbing, roofing and landscaping show that they serve the area. |
| Southwest Regional Dairy Center | Business-to-business ads for dairy suppliers can use a wider radius around the center and the surrounding farm country on weekdays. |
| Tarleton Fort Worth | A separate location group for the Fort Worth campus keeps its calls from being mixed with those from the Stephenville campus. |
Each place name is informal, taken from municipal, county or regional publications.
How people act on an ad
Median household income is $48,088 and poverty is 19.6%, partly because students count as households, so many shoppers compare before they buy. For Google Ads in Stephenville, ads that give a clear what and how, such as what is included, when someone can come and how to book, turn a cautious click into a call. Vague claims about quality tend to lose against concrete details.
Median rent is $1,064 and 54.1% of households rent, so move-ins and move-outs follow the school calendar. Searches for storage, furniture, cleaning, internet service and food peak around those dates, and budgets can be scheduled to rise just before them and fall afterward, with each term's report showing what that window brought in.
The city is growing: the 2023 estimate is 21,946, up 4.7% from the 2020 base. Newcomers have no favorite providers, so the first clear ad has a chance. A stroll along the North Bosque River or around the square shows how close everything sits, and just 5.8% of workers commute 45 minutes or more, and 1,770 residents per square mile means the nearest option often wins, which favors small location radiuses with the distance stated in the ad text.
Spanish is spoken at home by 12.4% of residents and 5.5% were born abroad, both below the typical Texas city. A business that already serves Spanish-speaking customers can test one Spanish ad group, while most others get more from sharper English targeting and better landing pages.
Campaign plan
Storage, furniture, cleaning
Landlords, movers, storage firms and furniture dealers near Tarleton State University run short campaigns that start before each term and end when the rush is over. Budgets are pre-set per burst, so the report shows what each one produced.
Memorial Stadium evenings
Restaurants, hotels and shops near Memorial Stadium raise bids in the hours before home games and lower them afterward, with ad text about parking and wait times. A tracked call or direction request shows whether the bump earns its place.
Compared by calls
Cafes, boutiques and services near the Erath County Courthouse and the campus run separate location groups, each with its own ad text. The report compares calls from each group, so a business knows whether the square or the campus is the better source.
Weekday business hours
Feed dealers, equipment shops, veterinarians and trucking firms that sell to dairy farms in Erath County run ad groups for each product or service, with negative keywords for jobs and hobby-farm searches. Calls are tracked so the owner knows which phrases bring real orders.
Plumbing, electrical, real estate
Erath County counts 24 plumbing, heating and air-conditioning contractors at 1.69 times the typical density, 13 electrical contractors and 16 real estate agents, all growing fast. Each service gets its own ad group, and a firm with a stronger landing page wins more of the calls.
Meta Ads and Bing Ads
To reach students and parents around Tarleton State University before a need arises, Meta Ads (Facebook and Instagram) can introduce a business around move-in and game weekends, and Bing Ads add a second source of search traffic. Both appear in the same monthly report as Google Ads.
An account for Tarleton State University neighbors and Erath County farm buyers has a campaign calendar as well as a keyword list, with bursts around the school year and steady campaigns for the families and farm buyers who stay all year.
Buyers and advertisers
Erath County has 165 business locations in trades that buy search ads, a count that grew 17%, and 81.2% have fewer than 10 employees while none counts as large. A growing field of small firms means the auction is getting more crowded even without big names, so paid search in Stephenville should be tuned each month and not set once, and pay-per-click advertising for Stephenville companies rewards owners who read the report.
Across Erath County, several trades are growing quickly: real estate agents (16, up 60%), plumbing, heating and air-conditioning contractors (24, up 33.3%), electrical contractors (13, up 30%) and landscaping services (14, up 27.3%). Insurance agencies number 22 at 1.38 times the typical density, and law offices (14) fell 17.6%. A growing trade needs a distinct message, and a thin one gives an early start a long lead.
The buyers include 1,625 resident workers in education (15.4%), 1,368 in retail trade (13%), 1,026 in accommodation and food services (9.7%) and 1,004 in health care and social assistance (9.5%). Tarleton State University, Stephenville Independent School District, Ranger College and the Texas Health hospital anchor those payrolls, and the dairy industry in Erath County adds feed, trucking and equipment buyers near the Southwest Regional Dairy Center, and vendors that sell to them can reach purchasing staff with weekday ads.
Local workforce
What people do for work affects when they search and what they can pay for. These six sectors employ the most Stephenville residents.
| Sector | Share of employed residents |
|---|---|
| Education | 15.4% |
| Retail trade | 13% |
| Accommodation and food services | 9.7% |
| Health care and social assistance | 9.5% |
| Manufacturing | 8.9% |
| Construction | 7.5% |
Source: ACS 5-year estimates (2018-2022), employed civilians 16 and over. It follows residents wherever they work, including outside the city.
The competing advertisers
County is as small as the Census gets for these counts, so each row covers Erath County, not Stephenville alone. Density is shown against the median U.S. county: 1.0x is typical, 2.0x is twice as dense.
Source: Census Bureau County Business Patterns for 2017 and 2022. Employer locations are counted across the whole county; density = locations per 10,000 residents compared with the median U.S. county. These are businesses, not confirmed advertisers.
Matching cities
The five closest cities on size, income, age, tenure, density, home language, part-time housing and senior share. Each name opens that city's guide.
| City | Ad index | Population | Typical home value | Remote share | Long commutes |
|---|---|---|---|---|---|
| Stephenville, TX (this city) | 46.7 | 21,020 | $201,000 | 3.7% | 5.8% |
| Canyon, TX | 54.4 | 15,089 | $198,600 | 3.7% | 7.6% |
| Nacogdoches, TX | 22.3 | 32,148 | $161,000 | 5.5% | 8.4% |
| Copperas Cove, TX | 23.1 | 36,436 | $146,900 | 8.1% | 19.6% |
| Kingsville, TX | 18.2 | 25,265 | $118,900 | 5.1% | 13.8% |
| San Marcos, TX | 32.7 | 67,143 | $248,300 | 8.3% | 17.2% |
Matching uses the eight traits above; these columns show the ones that bear most on ad targeting. Census ACS 2018-2022.
Break-even calculator
Enter what a customer is worth, your margin and your close rate. It shows the break-even lead price and the customers needed each month to cover management. Nothing you enter leaves this page.
Fees
The fee is flat, billed monthly, and depends only on how many platforms we run. No contract applies. Money for clicks is a separate budget that Google, Bing or Meta collect from you. Planning on more than $10K monthly in ad spend? Book a call.
Good to know
Monthly and flat: one platform runs $895, two cost $1,595 and all three come to $2,295. No contract is involved. Ad spend is its own budget, paid to the platform and sized from your numbers. Each plan is laid out above, and the pricing page has more.
A few campaigns draw calls within hours of starting, especially for urgent needs like storage or a late meal near Tarleton State University, while others need two to four weeks of search data before the best phrases are clear. No count is promised. Each month's report shows calls, forms and the search terms that produced them.
The value of a customer, the share of leads that close and the weeks that matter. A landlord near Tarleton State University might spend heavily before each term and little afterward, while a plumber might keep a steady amount all year. The report shows which pacing fits, and the plan can shift each month.
Only if you serve them. Granbury and Weatherford each have their own page on this site, and a business in Erath County that works there can add a location group and landing page for each, so the report shows which town sends calls.
Google Ads, because students and parents near Tarleton State University who are looking for a place type their need and want to see options at once. Meta Ads (Facebook and Instagram) can introduce the property before lease season. The monthly report compares tours and inquiries from both, and the split can change.
With negative keywords for jobs, hiring, hobby and backyard phrases, ad text that names the product and the service area, and a weekly review of the search terms in the first month. In Erath County, with dairy at the center of the farm economy, this keeps spend on buyers who order.
Yes. For a clinic near Texas Health Harris Methodist Hospital Stephenville, a call-only campaign with a narrow radius and hours when the front desk answers can work well for urgent or simple visits. The ad should describe only the clinic's own services and never imply a link with the hospital at 411 North Belknap Street.
It is a reasonable test for a place within minutes of Memorial Stadium. Raise bids for the hours before kickoff, mention parking and wait times in the ad, and compare tracked calls and direction requests with a regular evening. Keep the change only if the numbers support it.
With 54.1% of households renting, it should drop where the student market was the point. Student-heavy campaigns pause or shrink, while campaigns for families, farm buyers and trades keep running, so businesses in Stephenville do not pay summer prices for winter demand. The calendar is built into the plan and reviewed each month.
OpenAI is testing labeled sponsored placements for users on its free and lower-priced plans, sold through a self-serve ad manager. Targets are coarse and the reporting is still developing, so a small test is the sensible way in. Google Ads stays the usual first move; ask us when you are weighing a ChatGPT test.
Near Stephenville
Closest cities first, measured between centers:
The Erath County page looks at ads across the whole county.
Start the conversation
Tell us who your customers are and which months matter, whether Tarleton State University terms, home games or harvest-season farm orders. We will outline a campaign calendar and show how the monthly report would track each period. Call 610-825-4363 or email hello@getphound.com.